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Head to your instagram, Twitter (er, X. whatever), Facebook – and go look at how many people you follow.
You follow someone for nutrition, workouts, book recommendations, “shit that makes you laugh”, etc.
Because if you had 1 person who met all your entertainment needs (no, not you Taylor Swift), you’d only be following 1 person.
I’m willing to bet you follow, uh, a lot more.
If YOUR goal is to get on the interwebs, and build an online audience, gain some traffic and ultimately revenue from them.
You have to pick your thing.
Riches are in the niches
Yup, I hate rhyming phrases too – but it’s true, damn it.
You don’t need to acquire EVERY person online as a follower. In fact that would be ridiculous.
There are 331 MILLION people online in the US alone.
You only need a fraction of 1% of that number to care about what YOU, the individual, have to say – and you’ve made it.
In fact, you can change everything with 0.1% of that
Quick math here:
- Total internet user population in the US: 331 million
- 0.5% of that is 1,655,000 people
- If 2% of them care about your offer, that’s 33,100 (this is .1% of 331MM)
- If only 2/3 of them buy something ever (say $50)
- You’ve got a $1,000,000 business
Your competition is irrelevant
Now you might say:
“Hey! I want to write about helping people run their first marathon, but I already found 50 websites that talk about the same thing… guess my niche is too crowded”.
Stop.
There are 4,400 people every single month that search for “beginner marathon training plan”.
No, not all 4,400 are going to like one of the 50 options that exist today.
YOU, can have some of that (or whatever your topic is), and steal plenty of it from your competition.
So while you’re building – don’t focus on how many competitors there are… instead…
Do what your competition does, but 1% better
Their content is pretty good?
Add just a little bit more.
Their tone is funny and engaging?
Be just a little bit more.
The advantage of having competition is you can see what they’re doing, what information they cover, how they present it – document it all, and then decide…
“What would make this 1% better?”
And boom, there’s YOUR content.
Carve out your own spot within the niche and then initiate the hostile takeover
Nobody pays attention to the new guy/gal on the block.
But if you lean into your niche, and slowly and steadily produce something just a little bit better than everything out there – traffic climbs, and soon they’ll be copying you.